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The New Consumer - Green Man Guide

  01st January 2008

Ethical Fashion The New Consumer Terra Plana 2008

"Galahad Clark: The Shoe Man
'Build things, repair them - take back the role of being the man. Get into insulating, gardening and then into world changing 'big man jobs'...
Your family has long been associated with shoes, what made you decide to look at the ethical market?
To me it has nothing to do with looking into a new market. Sustainable design is good design. Since the 19th Century my family has been advertising healthy, 'hygienic' shoes. The desert boot, made by my great uncle in 1948, is arguably the best example of eco shoe design there is today. I can only aspire to such great shoes and thinking. The name Terra Plana comes from a form of architecture used in Northern Spain, simple design using local materials - making clusters of housing to encourage a harmony of inside and outside living..."

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